Top 5 Reasons to Shop Local This Holiday Season

This holiday season looks a little different, but we can still share joy. Shop Small and support your favorite small businesses – both in-store and online – all holiday season long.

1. Economic Stimulus. Supporting local is more than just a hashtag, it’s a lifestyle. Shopping locally supports local families and our local economy by keeping dollars local, so they can make more of an impact in our town. When someone opens their own business, they hire local people, pay local taxes, and source goods locally. When you shop local, you expand opportunity for others in your community. The health of small business is a direct reflection of the overall well-being of a community. Healthy Small Businesses = Healthy Local Economy.

 

2. Connect & Experience. We live in a “buy with one click” world. But there are still many consumers who want an experience, who desire interaction; that’s where small businesses and downtowns can thrive. They serve as a place to socialize and gather. Shopping locally means bumping into friends, benefitting from the expertise of local retailers, enjoying lively streets, and discovering something new. In a world where people are plugged in 24-7, many folks still desire a unique shopping experience.

3. Job Creation. Small, local businesses are the largest employers nationally. Compared to Amazon, independent retailers create 2x as many jobs for the same amount of revenue.1 Plus, the more jobs you have in your local community, the less people are going to have to commute, which means more time and less traffic.

4. Community Investment. Local businesses are owned by people who live in this community, are less likely to leave, and are more invested in the community’s welfare and future. Local business owners also donate more to local charities than non-local owners. In places with more local businesses, people have stronger social ties2 and participate in more civic affairs.3

5. You Matter More. You might have read about exerting influence with your purchasing choices, or “voting with your wallet.” It’s a fact that all businesses respond to their customers, but your values and desires are much more influential to your local business than the big box stores.

Promoting the “support local” initiative is something that we celebrate as an organization on a daily basis. We value strong partnerships with the business community, and we believe that people want to support local businesses too. But if you MUST shop on Amazon, consider enrolling in the AmazonSmile program and designating Laurel Main Street as your charity of choice. Click here for more information on the AmazonSmile program and how you can help local non-profits.

 

Going local does not mean walling off the outside world. It Means nurturing locally owned businesses which use local resources, employ local workers, and serve primarily local consumers. It means becoming more self-sufficient and less dependant on imports. Control moves from the boardrooms of distant corporations and back into the community where it belongs.

– paraphrased from Michael H. Shuman, author of the book Going Local.

 

  1. “Amazon’s Stranglehold,” Institute for Local Self-Reliance, Nov. 2016
  2. “The Health and Wealth of US Counties,” Troy C. Blanchard, et. All., Cambridge Journal of Regions, Economy, and Society, 2011.
  3. “The Configuration of Local Economic Power and Civic Participation in the Global Economy,” Troy Blanchard and Todd L. Matthews, Social Forces, June 2006.

#ShopSmall with Us on Small Business Saturday – November 30th

 The #ShopSmall Movement is Coming to The City Beautiful!

For decades we’ve rushed off to the big chain stores on Black Friday to crowd the aisles in search of that one great deal, or this year’s must-have Christmas toy.

Sometimes, in the excitement of it all, we forget that some of our most enjoyable shopping experiences were found at a local shop, far from the hustle and bustle of the crowded department stores.

Small business owners pour their hearts into every detail of their business.  They strive to create an enjoyable and unforgettable shopping experience for their guests.  Now it’s time to celebrate these entrepreneurs who put so much love into every detail of their business and the experiences they provide for their customers.  

On November 30th, the Saturday after Thanksgiving, we will celebrate Small Business Saturday.

Be a Part of the #ShopSmall Movement

On November 30th businesses all over Downtown Laurel will not only open their doors, but will welcome shoppers with special events, giveaways, promotions and more! 

Business owners, As a Laurel Main Street member your business can join the #shopsmall movement and receive the attention of our nationwide audience as well as customized promotional tools and tips. You don’t have to be a Main Street member to participate, but we’d love to have you as a part of our #shopsmall team.

Shoppers, do you believe in supporting small businesses?  The #shopsmall movement is a great way for you to support local entrepreneurs while enjoying a unique shopping experience. The effect of an event like Small Business Saturday has a direct impact on the goals and dreams of local folks just like you. When you support Laurel’s small business owners, you’re telling them that you appreciate the work they are doing to further our city’s growth, and that you believe in them. So invite friends to shop with you.  Share your shopping experiences on social media using the hashtag #shopsmallinLaurel.  Let small business owners know you value their efforts.     

Why #ShopSmall?

The impact of an event like Small Business Saturday can’t be limited to a tally of a single day’s sales, or a list of great deals. The value of an event like this represents something much bigger — an appreciation and support of small business owners, and the impact on the local economy.

Small businesses help communities thrive.  There are 254,598 small businesses operating in Mississippi.  They make up 99.3% of all businesses in our state.  Small businesses in Mississippi created 6,652 new jobs in 2018 alone.  That means that almost half of all employees in the state of Mississippi work for a small business.  Small businesses help ensure local economies stay strong and vibrant.  When small businesses succeed, we all do.

Consider this: When you spend $100 at a locally-owned small business, $68 stays in the local economy. Compare that to the same $100 spent at a chain store where only $43 remains locally. With the average American shopper likely to spend over $684 on holiday gifts this year, shopping at independent businesses in your hometown has the potential to make a major impact on the health of the local economy.

As the official Neighborhood Champion for Laurel’s Small Business Saturday, Laurel Main Street has worked to bring together an incredible group of local retailers who are ready to welcome you during the November 30th event!

So join us on Small Business Saturday to get great deals, find some incredible, unique local gifts, and enjoy a fun shopping experience, but, most importantly – to support the folks who are making a difference in our city!

Small Business Saturday is a national initiative aimed at helping local businesses compete during the critical holiday shopping season and aims to drive shoppers to local small merchants the Saturday following Thanksgiving.  More than 100 million Americans shopped small on Small Business Saturday last year.  Join the movement and shop local on November 30th this year!

#ShopSmall #ShopLocal #ShopLaurel

Tagged christmasdowntownentrepreneureventlaurel msshop localshop smallshoppingsmall business saturday

#ShopSmall with Us on Small Business Saturday – November 24th

The #ShopSmall Movement is Coming to The City Beautiful!

On November 24th, the Saturday after Thanksgiving, we will celebrate Small Business Saturday.

For decades we’ve rushed off to the big chain stores on Black Friday to crowd the aisles in search of that one great deal, or this year’s must-have Christmas toy.

Sometimes, in the excitement of it all, we forget that some of our most enjoyable shopping experiences can be found at a local shop, far from the hustle and bustle of the crowded department stores.

Small business owners pour their hearts into every detail of their business.  They strive to create an enjoyable and unforgettable shopping experience for their guests.  Now it’s time to celebrate these entrepreneurs who put so much love into every detail of their business and the experiences they provide for their customers.  

Be a Part of the #ShopSmall Movement

On November 24th businesses all over Downtown Laurel will not only open their doors, but will welcome shoppers with special events, giveaways, promotions and more! 

Business owners, As a Laurel Main Street member your business can join the #shopsmall movement and receive the attention of our nationwide audience as well as customized promotional tools and tips. You don’t have to be a Main Street member to participate, but we’d love to have you as a part of our #shopsmall team.

Shoppers, do you believe in supporting small businesses?  The #shopsmall movement is a great way for you to support local entrepreneurs while enjoying a unique shopping experience. The effect of an event like Small Business Saturday has a direct impact on the goals and dreams of local folks just like you. When you support Laurel’s small business owners, you’re telling them that you appreciate the work they are doing to further our city’s growth, and that you believe in them. So invite friends to shop with you.  Share your shopping experiences on social media using the hashtag #shopsmall.  Let small business owners know you value their efforts.     

Why #ShopSmall?

The impact of an event like Small Business Saturday can’t be limited to a tally of a single day’s sales, or a list of great deals. The value of an event like this represents something much bigger — an appreciation and support of small business owners, and the impact on the local economy.

Small businesses help communities thrive.  There are 252,019 small businesses operating in Mississippi.  They make up 99.3% of all businesses in our state.  Small businesses in Mississippi created over 5,000 new jobs in 2014 alone.  That means that almost half of all employees in the state of Mississippi work for a small business.  Small businesses help ensure local economies stay strong and vibrant.  When small businesses succeed, we all do.

Consider this: When you spend $100 at a locally-owned small business, $68 stays in the local economy. Compare that to the same $100 spent at a chain store where only $43 remains locally. With the average American shopper likely to spend over $684 on holiday gifts this year, shopping at independent businesses in your hometown has the potential to make a major impact on the health of the local economy.

As the official Neighborhood Champion for Laurel’s Small Business Saturday, Laurel Main Street has worked to bring together an incredible group of local retailers who are ready to welcome you during the November 24th event!

So join us on Small Business Saturday to get great deals, find some incredible and unique local gifts, and enjoy a fun shopping experience, but, most importantly – to support the folks who are trying to make a difference for our city!

Small Business Saturday is a national initiative aimed at helping local businesses compete during the critical holiday shopping season and aims to drive shoppers to local small merchants the Saturday following Thanksgiving. In 2017, an estimated 108 million consumers reported shopping or dining at local independently-owned businesses on Small Business Saturday — generating roughly $12 billion in reported spending. Join the movement and shop local on November 24th this year! 

#ShopSmall #ShopLocal #ShopLaurel

#ShopSmall with Us on Small Business Saturday – November 25th

The #ShopSmall Movement is Coming to The City Beautiful!

For decades we’ve rushed off to the big chain stores on Black Friday to crowd the aisles in search of that one great deal, or this year’s must-have Christmas toy.

Sometimes, in the excitement of it all, we forget that some of our most enjoyable shopping experiences were found at a local shop, far from the hustle and bustle of the crowded department stores.

Small business owners pour their hearts into every detail of their business.  They strive to create an enjoyable and unforgettable shopping experience for their guests.  Now it’s time to celebrate these entrepreneurs who put so much love into every detail of their business and the experiences they provide for their customers.  

On November 25th, the Saturday after Thanksgiving, we will celebrate Small Business Saturday.

Be a Part of the #ShopSmall Movement

On November 25th businesses all over Downtown Laurel will not only open their doors, but will welcome shoppers with special events, giveaways, promotions and more! 

Business owners, As a Laurel Main Street member your business can join the #shopsmall movement and receive the attention of our nationwide audience as well as customized promotional tools and tips. You don’t have to be a Main Street member to participate, but we’d love to have you as a part of our #shopsmall team.

Shoppers, do you believe in supporting small businesses?  The #shopsmall movement is a great way for you to support local entrepreneurs while enjoying a unique shopping experience. The effect of an event like Small Business Saturday has a direct impact on the goals and dreams of local folks just like you. When you support Laurel’s small business owners, you’re telling them that you appreciate the work they are doing to further our city’s growth, and that you believe in them. So invite friends to shop with you.  Share your shopping experiences on social media using the hashtag #shopsmall.  Let small business owners know you value their efforts.     Shop Small

Why #ShopSmall?

The impact of an event like Small Business Saturday can’t be limited to a tally of a single day’s sales, or a list of great deals. The value of an event like this represents something much bigger — an appreciation and support of small business owners, and the impact on the local economy.

Small businesses help communities thrive.  There are 252,019 small businesses operating in Mississippi.  They make up 99.3% of all businesses in our state.  Small businesses in Mississippi created over 5,000 new jobs in 2014 alone.  That means that almost half of all employees in the state of Mississippi work for a small business.  Small businesses help ensure local economies stay strong and vibrant.  When small businesses succeed, we all do.

Consider this: When you spend $100 at a locally-owned small business, $68 stays in the local economy. Compare that to the same $100 spent at a chain store where only $43 remains locally. With the average American shopper likely to spend over $684 on holiday gifts this year, shopping at independent businesses in your hometown has the potential to make a major impact on the health of the local economy.

As the official Neighborhood Champion for Laurel’s Small Business Saturday, Laurel Main Street has worked to bring together an incredible group of local retailers who are ready to welcome you during the November 25th event!

So join us on Small Business Saturday to get great deals, find some incredible,unique local gifts, and enjoy a fun shopping experience, but, most importantly – to support the folks who are trying to make a difference for our city!

Small Business Saturday is a national initiative aimed at helping local businesses compete during the critical holiday shopping season and aims to drive shoppers to local small merchants the Saturday following Thanksgiving.  More than 100 million Americans shopped small on Small Business Saturday last year.  Join the movement and shop local on November 25th this year!

#ShopSmall #ShopLocal #ShopLaurel

The 2 people who will make or break Laurel’s #shopsmall movement

Historic Laurel Leader Call“Once a Year Value” “You Must Come See!”

The advertisements scream at me as I look through a yellowed issue of the Laurel Leader Call from 1978.

“Red Hot Bargains!” “Big Clearance Sale!”

Who were they talking to? Did they even know?

Near the bottom of each ad is a little statement that reads “Downtown Laurel Mall.” At the top of each – a business name that is unfamiliar to the downtown we know today.

Nearly 40 years later we are at a tipping point.

Now, we see what used to be the remains of a once-bustling city center bursting back into life. Now, we see change ahead.

But who will be responsible if we fail, like so many before us?

It’s you, entrepreneur.

If you’re like me you live and breathe your business. Our ability to love our business is nearly unshakable.

It’s in this love, this blind adoration, that we lose sight of what it feels like for those standing on the other side of the “open” sign. It is this self-love that causes us to scream at those we hope will step through our doors. “1 day sale!” “Best!” “Quality!”

But it never works – not really, not sustainably.

Why don’t they love our businesses the way we do?

In my marketing and growth work with local businesses and main street programs I’m finding this seemingly hidden truth – empathy is the key to success.

It’s not your love for your business that will spell out your success, but your love, your true undying love for those who walk through your doors that will carry you through.

Our very best marketing successes, the rebranding and websites and stories that truly shake even my own understanding of what local businesses are capable of, are all based in empathy – in a deep understanding of the people who are able to see your business the way you do.

On November 26th, we will join together with businesses all over the country to promote our businesses for Small Business Saturday and the #shopsmall movement.

But this year I want to see real success.

On November 15th we will come together at the Downtown Merchants meeting to brainstorm ideas. We will work together to find the best way to love on our people, and I will be on hand to help you with specific ideas for your business. The meeting will be held in the conference room at the 1st National Bank building beginning at 5:30.

This year I want to see our downtown businesses show up and show out in love for our local folks. I want to see products and services designed just for our people.

I want to see events that show an understanding of our people and what they actually want from us. I want you guys, the downtown entrepreneurs, to make this event the biggest show of love a town has ever seen.

Pull off your blinders, see our people, and show them that we don’t take them for granted. Show them what Laurel-love looks like, and I will stake my reputation on your success.

If you love, really love, we cannot fail.

But local folks, it’s up to you too.

I know you. I am you.

I walk the streets of Downtown Laurel wondering what is coming next. What will be in this old building, or that one? We need this, or that, or that other thing!

I talk with friends and family about what is happening here and feel excitement for all that is to come. I feel excited because I feel that finally – Laurel is becoming the home town I always wanted.

But who made us spectators?

Who said it was ok for us to sit back and watch and wait and hope for new things to come?

Even if you don’t feel the pull to risk your savings on a new business, or don’t choose to buy a home in the historic district, or don’t want to serve on a committee or volunteer at an event – it is still up to you to play a part in making our home town into something we can be proud of.

It is up to you to support the folks who are doing those things. It is up to you to love them back.

Our downtown businesses have been preparing for you for a long time.

They’ve spent so much time hunting for just the thing you’ve been looking for. They’ve been traveling across the country to markets looking for unique items that seem to be made just for our Laurel folks.

They have used their talents to craft and create one-of-a-kind items just for you.

They’ve spent countless hours deep into the night making their shops worthy of your visit. You are their guests – and they are waiting for you.

On Saturday November 26th you have the opportunity and responsibility to give back to those who have been working so hard.

Here is how you can love them back:

Today –

Make a true, honest and loving commitment to spend a portion of your Christmas shopping budget in locally-owned businesses. Write it down. Tell someone. Hold yourself to it.

This week –

Much like you would tell the world if your child or grandchild won an award or was performing in a play, tell others about what is happening in the town you love so much. And ask them to commit to supporting it as well. This means sharing your commitment on Facebook, calling or texting a friend, or telling your family about it at the next get-together.

Saturday, November 26th –

Show up for those you love.

Come to Downtown (or to any local Laurel business) and actually put that commitment to the test. Spend in our local shops, buy one-of-a-kind gifts, and show your friends and family what it means when you say “#iliveinlaurel.”


Downtown entrepreneurs and Laurel folks – it is up to you. You will make or break not only Small Business Saturday, but the future of our hometown. It is us, the folks who love this town and want to see her become a shining beacon of success, who are most responsible for the outcome.

Make a commitment to show out in love November 26th, and we will show the world what it looks like when Laurel refuses to fail.