Laurel Main Street Receives 2019 National Main Street Accreditation

Laurel, MS (April 30, 2019)  Laurel Main Street has been designated as an accredited Main Street America™ program for meeting rigorous performance standards set by the National Main Street Center. Each year, the National Main Street Center and its partners announce the list of accredited Main Street America programs to recognize their exemplary commitment to preservation-based economic development and community revitalization through the Main Street Approach™

“We are proud to acknowledge this year’s 840 nationally accredited Main Street America programs that have worked tirelessly to strengthen their communities,”  said Patrice Frey, President & CEO of the National Main Street Center. “These programs deserve recognition for generating impressive economic returns, preserving community character, and celebrating local history. Main Street America Accredited communities are part of a powerful movement of changemakers, and their dedication to improving quality of life in the places they call home is inspiring.

In 2018 alone, Main Street America programs generated $4.93 billion in local reinvestment, helped open 5,310 net new businesses, generated 25,301 net new jobs, catalyzed the rehabilitation of 8,146 historic buildings, and clocked 2.2 million volunteer hours.

The performance of Laurel Main Street is annually evaluated by the Mississippi Main Street Association, which works in partnership with the National Main Street Center to identify the local programs that meet ten national performance standards. Evaluation criteria determines the communities that are building comprehensive and sustainable revitalization efforts and include standards such as fostering strong public-private partnerships, documenting programmatic progress, and actively preserving historic buildings.

Since its inception in 2007, Laurel Main Street has seen over $40 million in private reinvestment in downtown.  In the past three years, Laurel Main Street has awarded nearly $50,000 in façade grants to downtown businesses and welcomed over 34 businesses to downtown Laurel.  The organization looks forward to even more activity in the coming year. 

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ABOUT Laurel Main Street

Since 2007, the focus of Laurel Main Street is the preservation and economic growth of Laurel’s Central Business District, bounded at the north by 5th St., south by Carroll Gartin Boulevard, east by Front Street and west by Leontyne Price Boulevard.

Laurel Main Street is an organization dedicated to the revitalization of Historic Downtown Laurel, made possible by partnership with our members, the City of Laurel, public and private contributors and the Mississippi Main Street Association and the National Trust for Historic Preservation.  LMS is one of 50 certified Main Street Communities in the State of Mississippi.

 

ABOUT MAIN STREET AMERICA

Main Street America has been helping revitalize older and historic commercial districts for more than 35 years. Today, it is a network of more than 1,600 neighborhoods and communities, rural and urban, who share both a commitment to place and to building stronger communities through preservation-based economic development. Since 1980, communities participating in the program have leveraged more than $79.12 billion in new public and private investment, generated 640,017 net new jobs and 143,613 net new businesses, and rehabilitated more than 284,936 buildings. Main Street America is a program of the nonprofit National Main Street Center, a subsidiary of the National Trust for Historic Preservation.

Laurel Main Street 2018: A Snapshot of Success

For centuries, Main Streets have been the cultural, historic, economic, civic, and emotional hearts of our towns and cities. We’re proud to be part of the movement that brings these things back to life in Laurel!  The Main Street organization was founded upon the principle that sustainable, comprehensive transformation of a downtown or commercial district doesn’t happen overnight or with one “big fix.”  Laurel Main Street has been at work since 2007 to preserve our historic buildings while revitalizing our local economy.  However, the goal of our work goes much deeper than simply creating a beautiful downtown district with businesses and activities to enjoy… We want to provide a solid sense of ownership in the downtown and core commercial district.

Recruiting

Since its inception, Laurel Main Street has been recruiting business owners and private investors to the downtown area.  Because of those efforts, our downtown has seen a private re-investment of over $40 MILLION dollars. When you attend or are an exhibitor at Laurel Main Street events, such as Loblolly Festival or Touch a Truck, you’re directly contributing to the LMS Façade and Amenities Grant fund.  In the past 36 months, Laurel Main Street has awarded $54,556.94 in façade grants to downtown businesses.  The LMS Façade & Amenities grant was created to help downtown business owners refresh and update their buildings.  There have been 19 façade improvements in downtown Laurel in the past two years.  That’s almost one building a month!  Some of the buildings who received a facelift thanks to a LMS Façade & Amenities grant include The Boutique on Central, Mimmo’s, The Loft on Central, and the shops at Sawmill — Quarter Century, Studio R3, Goodness Gracious, Pause Espresso Cafe, and Bella Bella.

Fundraising

Laurel Main Street has raised over $50,000 to improve the downtown area.  The projects are too numerous to list, but here are a few you might have noticed: painted murals on the Laurel-Jones County Library and the Marcus Building, the addition of 15 trash receptacles, 2 bike racks, and 4 pet waste disposal stations, as well as the string lights above the streets.  Through partnerships with MDOT and The City of Laurel, Laurel Main Street was able to add way finding signage downtown to make it more tourist-friendly and walkable.  Thanks to many generous donations to Laurel Main Street, we have been able to clean up and repurpose Trustmark Park into Trustmark Art Park for children and families to enjoy.  We have also assisted in the transformation of the Oak Street Pocket Park into a lovely spot for eating lunch, taking an outdoor break, or just walking through to get downtown!  

Facts

In 2017, Laurel Main Street proposed a Social District Ordinance that would allow patrons to sip & stroll through the streets of downtown Laurel.  We appreciate the Mississippi legislature and The City of Laurel for this ordinance.  The adoption of the Social District Ordinance has increased shopping, dining, and the overall enjoyment of downtown.  We’re more than family fun and festivals. The Main Street movement is the leading voice for economic development and community revitalization of historic districts across the country.

New businesses in downtown Laurel: 34 businesses in 3 years

Apartments in downtown Laurel: 29          Vacancies: 0

Vacant buildings in 2011: 30          Vacant buildings today: 8

Awards and Accolades

Since 2009, Laurel Main Street has racked up 19 Mississippi Main Street Association Downtown Revitalization awards! Did you know that Laurel Main Street has been awarded the Best Adaptive Re-use Project by MMSA three times?  The rehabilitation and reuse of the First National Bank Building, Slowboat Brewing Co., and The Burton Building are shining examples of what the Main Street initiative is all about! Small-scale development and adaptive reuse go hand-in-hand. The creative and curated nature of small-scale developments allows seemingly “unusable” buildings to be repurposed into unique places with entirely new formats that bring unique focus to neighborhoods and add new value.

Laurel Main Street has also been recognized by the MMSA for outstanding capital campaigns, public improvement projects, business retention and recruitment, and overall community transformation, just to name a few!

Appreciation

We are always thankful for the gifts we receive through the generosity of our community.  Leadership Jones County and Future Leaders of Jones County participants have contributed to our downtown in so many meaningful ways!  Thank you for the picnic tables, garbage cans, Imagination Playground, and the beautiful mural at Central Creativity!

The Main Street movement grew out of a recognition that a community is only as strong as its core.  This approach has proven over and over again that a small number of committed people can make a big difference in a community.

As we look forward to the new year, we are filled with excitement over the things to come.  We want you to know that we hear you loud and clear: you want MORE live music, MORE restaurants, and MORE things to do downtown and it’s our goal to continue recruiting reputable business owners who can deliver what you want.  After all, Laurel Main Street succeeds when small business owners succeed.  The future belongs to downtowns!

101 Things to do Downtown THIS WEEKEND

Ok… not really 101 things to do, but there is SO much going on this weekend!  Loblolly Festival is all about arts, crafts, food, and family fun!  Here’s the rundown of places to go, drink, eat, and play!

Food + Drinks

Enjoy delicious festival food from the vendors and food trucks that line the 400 block of Oak Street.  You’ll find corn dogs, funnel cakes, fish on a stick, award-winning BBQ, hot tamales, steak sandwiches, baked goods and more!  Stop by the beverage wagon near the Loblolly stage (near Trustmark Bank) for a cup of Budweiser, Bud Lite, and Michelob Ultra or taste a craft beer brewed locally by Slowboat Brewing Company while you enjoy live music.  It is ok to sip and stroll, just stay within the boundaries of the festival, which is the walkable downtown.  For more information on the sip and stroll ordinance, click here.

If food trucks aren’t your style, never fear.  Your favorite downtown eateries will be open too!  Stop by old favorites such as Café La FleurThe Loft (dinner only)Lee’s Coffee & Tea, and The Knight Butcher or check out downtown’s newest additions, Sweet Somethings BakeryShug’s Cookie Dough and Candy Bar, and The Pearl Diner.2018 Loblolly map

Family + Fun

An expanded Kids’ Zone at Loblolly Festival means there’s something to delight and entertain kids of all ages.  You’ll find fun jumps, rides, slides, train rides and more! Enjoy face painting, a special craft area at HAND+made and fun learning activities from Central Creativity.  On Central Avenue, big kids will get a thrill from riding the mechanical bull, water surfing, and much more!

central creativity

Walk through downtown and enjoy the creative, life-size scarecrows on display as part of our Scarecrow Harvest, a growing yearly competition among downtown merchants.

International World Cup champion chainsaw artist, Dayton Scoggins, carves all day near in center of downtown near Mimmo’s.  You’ll be mesmerized watching him and observing his attention to detail in every cut he makes!

Student artwork painted on Masonite door skins will be on display at the YWCO of Laurel, depicting this years’ theme, “Laurel — the Future IS Ours. ”  Be sure to stop in, take a take a break from the heat, and admire Laurel’s talented young artists.

Your family will love the annual Heritage Arts Festival at Lauren Rogers Museum of Art!  Enjoy FREE music and art activities, FREE pizza and soft drinks at 11:30 a.m.  While you’re at the museum, stop in to see their current exhibit, DaVinci’s Machines, on display through November 11th.  Laurel First United Methodist Church will host their annual Pumpkin Patch fundraiser during Loblolly Festival. The Pumpkin Patch will be open from 12-6 p.m. on Saturday, October 6th, on the front lawn of the church. Purchase a great pumpkin and support the student ministry of FUMC!

Live Music + Entertainment

Enjoy live music on the Loblolly Stage located on North Magnolia Street, near Trustmark Bank. 

The Knight Butcher Stage on Central Avenue will also host live music throughout the day.

11:00 – 11:50: Eric Woods

12:00 – 12:50: Paul Johnson

1:00 – 2:00: Jesse Howell

And don’t forget to join us at the Official Loblolly Afterparty at Slowboat Brewing Company beginning at 5:30pm with live music from Molly Thomas The Rare Birds!

Celebrations + More

Meet the Loblolly Lumberjack, a definite crowd favorite as he towers over the festival goers adorned in plaid and carrying his trusty axe. Geo-cachers, check your websites and join the hunt for special treasure hidden in historic downtown Laurel! Stop by the Gazebo at Pinehurst Park for any information you may require during the day’s event. Remember, all Laurel Main Street events are rain or shine so plan accordingly!

With so much to see and do downtown this weekend, you’ll want to commemorate all the fun you had, so be sure to visit the Laurel Main Street trailer during Loblolly Festival and purchase an official Loblolly t-shirt!

MMSA Downtown Revitalization Awards: Main Street Hero

The Mississippi Main Street Association‘s award for Main Street Hero recognizes one outstanding community leader or public figure who has displayed an involved commitment to downtown and his or her Main Street program.  On June 21, 2018, Mallorie Rasberry received this honor at the annual MMSA Downtown Revitalization Awards in Jackson, MS. The following narrative was written by Ethan Davis and was submitted to the Mississippi Main Street judges panel.

Mallorie Main Street Hero

Main Street Hero

There are people who are dedicated volunteers and passionate advocates for their towns. They are at almost every event and are valued. You give them awards to show your appreciation and thank them constantly for their service.

Then, there are people who have been there since the beginning, are at every event, and you never get the opportunity to thank them because, if you did, you’d never be able to stop. There are people without whom the success of the organization is immediately called into question. That, ladies and gentlemen, is Mallorie Rasberry.

Mallorie is a wife and mother, an accountant, a business owner, and perhaps the single greatest advocate for Downtown Laurel, Mississippi on the face of the planet. She started out on the Promotions Committee and has served in nearly every officer position on the Laurel Main Street board in her 8 years with the organization. She has acted as de facto treasurer for most of her tenure on the LMS board and has seen a fair number of sunrises while volunteering. Mallorie and her husband, Jim, generously offered the space for the Laurel Welcome Center and storage for the plethora of signs and shirts LMS always has on hand. She welcomes visitors to Laurel daily and now shares the Laurel Main Street story nationally on HGTV’s Hometown.

The list of reasons why Mallorie is a hero to Laurel Main Street can fill pages, but it all emanates from her sincere belief that Downtown Laurel is a place worth saving. That belief is what keeps her feet moving toward the goal of a fully vibrant and restored Laurel. She feels so strongly about this that she is part of the group that spoke at the closing session of the National Main Street Conference about what a Downtown Comeback was all about.Mallorie Downtown Comeback Mallorie could have left Laurel Main Street; after all, she had plenty of other things vying for her time. But, she chose to stay in the trenches and fight every day. She chose to do whatever she could whenever she could to bring her hometown back. Not many people would stick around for almost 10 years, running most of that time on hope and coffee, but Mallorie did.

Whenever someone in Laurel Main Street needs encouragement or to be reminded that the work is worth the effort, we casually point at Mallorie and say, “She was here when Laurel had been abandoned; she was here fighting when no one believed in this place, and she did it while raising a daughter and working full time. If she can do it, you can too.” What else can we call her besides hero?

On Thursday, June 21, 2018 the Mississippi Main Street Association hosted their 29th Annual Downtown Revitalization Awards Luncheon at the Old Capitol Inn in Jackson, MS.  Each year Mississippi Main Street recognizes excellence in downtown revitalization and honors local Main Street champions.  This is a wonderful opportunity to show the success of Laurel Main Street, to exchange ideas with other Main Street organizations, and is especially encouraging to see other thriving and successful communities.

MMSA Downtown Revitalization Awards: Best Adaptive Reuse Project

On Thursday, June 21st, the Mississippi Main Street Association hosted their 29th Annual Downtown Revitalization Awards Luncheon at the Old Capitol Inn in Jackson, MS.  Each year Mississippi Main Street recognizes excellence in downtown revitalization and honors local Main Street champions.  This is a wonderful opportunity to show the success of Laurel Main Street, to exchange ideas with other Main Street organizations, and is especially encouraging to see other thriving and successful communities. This year, Laurel Main Street was honored to receive four awards.  Over the coming weeks, we will showcase each award and the work that went into achieving them.  

Best Adaptive Reuse Project

The transformation of the Burton Building on the corner of Magnolia and Oak Streets was The Burton Buildinghonored as Best Adaptive Reuse Project.  As stated by the Mississippi Main Street Association (MMSA), “This award is granted to the best adaptive reuse of a building that has outlived its former use, including conversion to housing, office space, multiple businesses, public meeting space, restaurants, cultural centers, etc.” The following narrative was written by Ethan Davis and was submitted to the Mississippi Main Street judges panel.

Laurel Main Street Executive Director, Judi Holifield, used to say that rehabilitating the Burton’s building would be the ultimate domino effect; all of the other buildings along Magnolia Street would be sold if only that one could be. After all, anchor buildings like this one can make or break an area. The problem? The Burton’s building needed love and a lot of it, and it needed someone with the vision and patience to breathe life back into the structure. So, the building sat vacant for years—a prominent, depressing eye-sore—that is, until Josh Nowell came along.

Josh had been an oil man until the industry took a turn for the worse, and he needed a new career path. He decided he would invest in Downtown Laurel, starting with the  most ambitious project it had to offer. The renovation took over two years. Floors were removed and structural support added; the old façade was taken to make room for a new one; the outside of the building was washed, and a new paint job was in order; the vintage sign was restored and saved; electricians and plumbers and demolition crews and designers and just about every professional you can imagine contributed at some point. Clearly, it was a labor of love.

The building is now full and is home to two home goods stores, a coworking space, an
engineering firm, and a restaurant. Josh renovated to suit each tenant, which allowed the facades to be different and yet complementary. Each one is beautifully restored with lots of exposed brick and original wood and tiles. The integrity of the building was maintained while allowing new businesses to find a home. The old awnings were replaced with new metal ones of a deep gold color, complimenting the blues and greens on the exterior. CSpire fiber, a cutting edge, hyper-fast internet, was also installed, making the building a fusion between past and future.

The best part of this story is that Judi Holifield was right. Once the Burton’s building was brought back to life, new businesses opened up on Magnolia Street, including Molly Renee’s Boutique, Guild and Gentry, The Loblolly Boutique and Crescent Line Toys. The building has provided not only space for businesses to grow and flourish but has also given the history a chance to continue in new and interesting ways.