On Thursday, June 21st, the Mississippi Main Street Association hosted their 29th Annual Downtown Revitalization Awards Luncheon at the Old Capitol Inn in Jackson, MS. Each year Mississippi Main Street recognizes excellence in downtown revitalization and honors local Main Street champions. This is a wonderful opportunity to show the success of Laurel Main Street, to exchange ideas with other Main Street organizations, and is especially encouraging to see other thriving and successful communities. This year, Laurel Main Street was honored to receive four awards. Over the coming weeks, we will showcase each award and the work that went into achieving them.
Best Adaptive Reuse Project
The transformation of the Burton Building on the corner of Magnolia and Oak Streets was honored as Best Adaptive Reuse Project. As stated by the Mississippi Main Street Association (MMSA), “This award is granted to the best adaptive reuse of a building that has outlived its former use, including conversion to housing, office space, multiple businesses, public meeting space, restaurants, cultural centers, etc.” The following narrative was written by Ethan Davis and was submitted to the Mississippi Main Street judges panel.
Laurel Main Street Executive Director, Judi Holifield, used to say that rehabilitating the Burton’s building would be the ultimate domino effect; all of the other buildings along Magnolia Street would be sold if only that one could be. After all, anchor buildings like this one can make or break an area. The problem? The Burton’s building needed love and a lot of it, and it needed someone with the vision and patience to breathe life back into the structure. So, the building sat vacant for years—a prominent, depressing eye-sore—that is, until Josh Nowell came along.
Josh had been an oil man until the industry took a turn for the worse, and he needed a new career path. He decided he would invest in Downtown Laurel, starting with the most ambitious project it had to offer. The renovation took over two years. Floors were removed and structural support added; the old façade was taken to make room for a new one; the outside of the building was washed, and a new paint job was in order; the vintage sign was restored and saved; electricians and plumbers and demolition crews and designers and just about every professional you can imagine contributed at some point. Clearly, it was a labor of love.
The building is now full and is home to two home goods stores, a coworking space, an
engineering firm, and a restaurant. Josh renovated to suit each tenant, which allowed the facades to be different and yet complementary. Each one is beautifully restored with lots of exposed brick and original wood and tiles. The integrity of the building was maintained while allowing new businesses to find a home. The old awnings were replaced with new metal ones of a deep gold color, complimenting the blues and greens on the exterior. CSpire fiber, a cutting edge, hyper-fast internet, was also installed, making the building a fusion between past and future.
The best part of this story is that Judi Holifield was right. Once the Burton’s building was brought back to life, new businesses opened up on Magnolia Street, including Molly Renee’s Boutique, Guild and Gentry, The Loblolly Boutique and Crescent Line Toys. The building has provided not only space for businesses to grow and flourish but has also given the history a chance to continue in new and interesting ways.